MSC Search Engine Optimization

Web Design Strategy


Built-in Search Engine Optimization

During the twentieth century, the adage "a business with no sign is a sign of no business" reigned supreme.  Now, at the outset of the twenty first century, "a business with no search engine friendly website is a sign of no business" seems more appropriate.  Not taking advantage of the explosive growth of Internet shopping and research is tantamount to going for a swim oblivious to the shadow of an approaching tsunami.

And, make no mistake about it, merely having a website is not sufficient in light of the fact that the Internet is growing more competitive by the day.  Also, having the most elaborate and whiz bang site is not what it's all about either.  It is about having a well designed and search engine friendly website.  Your website must be clear, concise, easily navigated and provide meaningful information that is relevant to your visitors' needs and interests.

Search Engine Optimization (SEO) should not be an afterthought, it should be "built-in."  Built-in as defined by the Merriam-Webster dictionary- "forming an integral part of a structure or object."  This is the way we design websites, taking SEO into consideration from the conceptual stages.  We take the time to get to know you [and your business], and thoroughly analyze competing websites and their relevance as gauged by major search engines and reputable industry specific websites.  Only after this analysis can we venture to provide a estimation of end results; and anyone making promises prior to familiarizing themselves with your marketing environment is simply not credible.

Marshall Software Consortium has a verifiable record of extraordinary results, especially when creating new websites from scratch.  We dodge no hurdles and cut no corners.  We use proven methods abiding by standards established by industry leading search engines.  More specifically, we strictly adhere to directives published in Google's Webmaster Guidelines.  We follow Google's-

1.  Design and Content guidelines

2.  Technical guidelines

3.  Quality guidelines

Also, in accordance with published guidelines, Marshall Software Consortium never incorporates hidden text or hidden links.  We do not use cloaking or dubious redirects.  We never send automated queries to Google.  And finally, we never publish pages with irrelevant keywords.

Contact us today for a personal consultation.


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